Boutique PR agency Mercer Keeble has been appointed by contemporary fine jeweller Zaabel to oversee their press office in the UK. In addition, Zaabel is also seeking new retailers in the UK and Mercer Keeble will handle any retail and buyer requests. Based in the USA, Zaabel was founded by design aficionados Hina Israr and Sooryia Tharayil to reflect their creative life force and individual personalities. Zaabel was conceived as an anti-thesis to traditional jewellery and their mission is to create contemporary, sophisticated jewellery that reflects the multifaceted woman of today. Zaabel’s collections are inherently delicate, even where the designs are contemporary and more bohemian. Timeless, one-off designs are hand fabricated in gleaming 18kt gold, caressing exquisite gemstones. The brand aesthetics reveal a flair for traditional techniques infused with modern artistic insights. Every piece is unique and is an expression of the glory of exceptional craftsmanship from their master craftsmen who bring the founders’ imagination to life.

www.zaabel.com