Yves Saint Laurent has unveiled its new fragrance for men, L’Homme Ultime, a tribute to freedom and modern elegance. This scent features a powerful woody-aromatic composition uniting the freshness of damask rose with the raw sensuality of clary sage. To encapsulate this new mood, YSL Beauté unveils a new face, a new story and a new advertising campaign. Enter Vinnie Woolston, a New Zealand-born model who perfectly embodies the magnetism, confidence and style of modern day masculinity. The opening is aromatic, woody and deeply compelling. Uplifting essence of grapefruit reveals itself, punctured by ginger and cardamom seed. Rippling through the centre, a shot of energetic damask rose lifts and clarifies, exquisitely contrasted with the sobriety of geranium and the raw sensuality of clary sage. A base of cedar oil and vetiver form the interminable trail of the blend, lending a sense of unquestionable authority. Available nationwide from May 25. RRP £55 (60ml) £70 (100ml). Available online.

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