Japanese brand Yoshikimono founded by famous rock star Yoshiki, is partnering with V&A new exhibition around kimono. The V&A just revealed Europe’s first major exhibition on kimono curated by Anna Jackson and Josephine Rout. The ultimate symbol of Japan, the kimono is often perceived as traditional, timeless and unchanging. Kimono: Kyoto to Catwalk will counter this conception, presenting the garment as a dynamic and constantly evolving icon of fashion. It is then natural for the brand Yoshikimono to partner with V&A and be featured in the exhibition. Indeed, the brand has been created 10 years ago by iconic Japanese rock star Yoshiki. Yoshiki is the founder of rock band X Japan who sold during their international career more than 30 millions albums. Within his collections, Yoshiki wants to celebrate the Kimono as a traditional garment but with a fashion contemporary twist. His aim is to introduce the art of the kimono to the younger generation in order to perpetuate this Japanese tradition. Highlights of the exhibition include a kimono created by Living National Treasure Kunihiko Moriguchi, the dress designed for Björk by Alexander McQueen and worn on the album cover Homogenic, and original Star Wars costumes modelled on kimono by John Mollo and Trisha Biggar. Designs by Yves Saint Laurent, Rei Kawakubo and John Galliano will reveal the kimono’s role as a constant source of inspiration for fashion designers. A fabulous kimono made with lightnings patchwork inspired by Kiss band will be featured from one of the first Yoshikimono collections.

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