Yardley London & Woods of Windsor has announced the appointment of Catalyst PR to handle all UK PR and communication strategy in the lead up to its 250 year anniversary in 2020. One of the world’s leading purveyors of quality soaps and perfumes since 1770, Yardley London is an English-based company and one of the oldest brands in the world to specialise in fragrances and luxury bath and body products. The partnership will commence with a launch of new fragrance collections, continuing to broaden the appeal of the brand to a younger audience. Catalyst PR will be working closely with Yardley London to grow the brand whilst providing on-going strategic support, creative direction and brand guidance to include PR and social. The remit will also include Yardley London’s luxury bath, body and home brand, Woods of Windsor.

www.woodsofwindsor.co.uk