British fragrance brand Yardley London has announced the launch of The Collection by Yardley fronted by Tigerlily Taylor, model, artist and daughter of global rockstar and Queen drummer, Roger Taylor. Yardley has a rich style heritage and is now about to embark on an exciting major brand reinvention as it gears up to celebrate its 250 years in 2020. As an offspring of the ‘rock aristocracy’, Tigerlily is part of the new style establishment, helping to bring Yardley’s heritage up to date.

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