Yardley London has enlisted new strategic agency partner SuperHuman to bring its heritage credentials bang up to date in the lead up to their 250 year anniversary. SuperHuman is a new breed of agency that specialises in helping brands to connect with women. They are tasked with reinvigorating the brand by making it more relevant to a younger, ageless consumer. The brand rejuvenation will kick off with the launch of a directional new fragrance collection, aimed at a younger audience, in Spring this year. SuperHuman are developing the new campaign whilst providing on-going strategic, creative and executional support to include PR and social. Their remit will also include Yardley of London’s luxury bath, body and home brand, Woods of Windsor.

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