Fashion, beauty and lifestyle PR agency Brandnation has been appointed to handle UK PR activity for online cycling and trisports retailer Wiggle. The agency’s remit includes managing Wiggle’s UK press office for trade, specialist and consumer media across both men’s and women’s sectors. The remit also includes a specific focus on Wiggle’s in house brands DHB, Verenti, LifeLine, Eastway and Wiggle Nutrition as well as PR activation of Wiggle’s #goodstuff Christmas marketing campaign and promotion of its Christmas customer service offering. Founded in 1999 in Portsmouth, UK, Wiggle’s mission is to inspire everybody, everywhere, everyday to ‘experience the joy of sport’, irrespective of experience or budget and it supports a wide range of sporting events and activates that encourage and facilitate grass roots participation. Wiggle sells a vast, yet carefully selected, range of sports products and brands through its websites and prides itself on only stocking goods that its staff have tested and can recommend.

www.wiggle.co.uk
@wigglebikeshop