Members-only beauty website What’s in My Handbag appoints Fluorescent PR

 

Fluorescent PR has been appointed by What’s in My Handbag to oversee all PR, press enquires and profile for both the site and CEO Emma Flannery. What’s in My Handbag is a members-only beauty website giving its subscribers a backstage pass to all things beauty. From make-up artists and skincare experts to stylists and celebs, the team have exclusive access to women in the beauty industry who use and wear new products. By sharing products and reviewing them, What’s in My Handbag becomes an online community for women to find out the latest beauty buzz. With over 95,000 members, Emma’s vision is for the beauty industry to make What’s in My Handbag their first port of call when launching new brands and products. In return What’s in My Handbag provides brand exposure, extended social media reach and an insight into customer profiles via an exclusive online dashboard for brands. The agency will devise and implement the PR strategy across all areas of the business.