Haircare brand Wella Professionals  has announced the appointment of Zoë Irwin as UK Colour Trend Expert. Zoë brings with her decades of experience working in editorial, session, salon, product development, and trend-forecasting roles. In this newly created position, Zoë will be the spokesperson for Wella Professionals Colour in the UK. Zoë will specifically be working with the consumer media providing insights and trend predictions through seasonal colour trend forecasts to help showcase the craftsmanship of hairdressing directly with consumers.

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