Wella Professionals launch Color.id

 

Wella Professionals announces the launch of Color.id, a new technique for colourists. Color.id boasts InvisiDivider Technology, which when added to Wella Professionals colour products, Koleston Perfect and ILLUMINA COLOR, creates a unique matrix with the colour mass, which acts like a flexible barrier, separating and holding different hair colour sections. This means that you can apply a multitude of different colours side by side without bleeding – eliminating the need for foils. Color.id will be available from Wella Professionals salons nationwide from July 2013.