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Volcom appoints Lephyr
Volcom has appointed Lephyr to handle all press and publicity. Volcom, established in 1991, is a modern lifestyle brand that embodies the creative spirit of youth culture specialising in boardsports, music, art, and film. Building from the brand heritage, Lephyr will further establish Volcom’s style-lead range through collaborations including collections with Georgia May Jagger, still keeping true to their core boardsport & eco-conscious values. Lephyr will be working collaboratively with the brand to develop it’s UK PR & influencer strategy, working closely with fashion editors, stylists and social influencers to editorially tell the brand stories and offer engaging experience.