A partnership with Burberry debuts today on the British Vogue and Vogue Paris Snapchat Discover channels. Conceived for Burberry by British Vogue and Vogue Paris, in collaboration with Condé Nast International Commercial, the partnership consists of two different executions across UK and France. The British Vogue Snapchat Discover channel will lead with a 5-part engagement-extending series featuring Julia Hobbs, Fashion News Editor of British Vogue reporting on Burberry’s ‘Here We Are’ exhibition, while Vogue Paris will run Burberry-produced video ads. For British Vogue, Julia Hobbs takes a trip to Burberry’s ‘Here We Are’ exhibition at Old Sessions House, giving Vogue’s unique perspective on the space and the collection. Julia’s 5-part Vogue-eye-view of the exhibition helps bring Burberry’s new collection alive for the young, influential Snapchat Discover audience. Condé Nast International Digital has recruited a dedicated Vogue International Discover team, based out of the Condé Nast International headquarters in London, creating a significant amount of exclusive content, both snaps, video and long form journalism, in collaboration with the local markets. Working closely with the Vogue Digital Editor in each market, this collaboration with Burberry is the first example of a partnership available to clients created specifically for this platform.

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