Ethical watch brand, Vitae London, has announced the launch of their new range of modular-interchangeable fashion watches on Kickstarter. The new range, called Elmington, comes in both 36mm and 44mm face sizes.  Each size comes in a choice of four face colours (silver, blue, gun metal grey and black) and each watch can be bought with interchangeable straps and bezel (rim) – in a choice of silver, rose gold, and gold.  This means you can create three different watches, to suit whatever you are wearing, from just one watch face. The Elmington range, like all Vitae London watches, supports children in Sub-Saharan Africa. For example, for every Elmington watch purchased a child is gifted a Solar Lamp from local charity Pen to Paper Ghana. This means the children don’t have to travel for hours or burn harmful fuels in order to study in the evenings.

Vitae London is backed by Richard Branson and Virgin Start-Up and Richard was among the first to buy and wear a Vitae London watch.

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