Vision Express signs Gemma Sheppard as face of fashion
International stylist Gemma Sheppard will be sharing her expert A-list advice with Vision Express shoppers in a new, starring role as the national retailer’s face of fashion. Gemma will offer customers style-savvy fashion advice, drawing on her experience from working with some of the UK’s foremost celebrities, music artists, film stars, and TV performers from primetime shows. The collaboration will involve Gemma bringing her fashion expertise right to the heart of the Vision Express experience. She will offer online top tips on Vision Express’ latest designer brands, guide store teams on how to offer style advice to customers, and demonstrate how glasses can be fashionable as well as functional, offering the ultimate accessory to compliment any look. Gemma said: “I’m thrilled to be bringing fashion to the forefront of the glasses-shopping experience. I spend so much time teaching my clients how they can work their wardrobe. Choosing the right frames to suit an outfit is a must – it’s as important as a bag or shoes.”