Today sees the launch of a limited edition t-shirt created by recently appointed UNAIDS Global Goodwill Ambassador, Victoria Beckham, in support of World AIDS Day 2014. All proceeds from the sale of the t-shirt and pin will go to the Joint United Nations Programme on HIV/AIDS (UNAIDS) to support their efforts in ending the AIDS epidemic by 2030. Victoria Beckham say: “My personal commitment to raise awareness and resources to end the AIDS epidemic is one that is shared by my brand and we wanted to mark World AIDS Day with an initiative that my customers could also participate in.” Priced at £90, the white t-shirt features a screen printed World AIDS Day ribbon logo and all those who purchase will receive a small red World AIDS Day ribbon pin, which is also available to purchase for £1. The t-shirt will be sold at the Victoria Beckham Dover Street Store in London as well as online at victoriabeckham.com until December 31. Both the store and the website will also mark the day with a red tint takeover in both the window and on the homepage.

www.victoriabeckham.com
@victoriabeckham