Victoria Beckham e-commerce website launches

 

The new victoriabeckham.com e-commerce website is now live. The site represents a new approach to the luxury brand site, which is integrated with unique brand content and allows users to share the constantly updating media across their own social channels. Victoria Beckham says: "My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer." ‘Shop’ meanwhile features Victoria’s handpicked selection of SS13’s key pieces. Products offered on the site include ICON, a selection of ready to wear dresses exclusive to victoriabeckham.com, offering the line’s most timeless and iconic designs in a seasonless assortment of both classic colours and new in limited availability runs, and selections across four existing Victoria Beckham collections: accessories, eyewear, denim and the newest line, Victoria, Victoria Beckham. In this initial launch the shop will sell to customers in the UK, USA and Europe, supporting local currencies in each territory, with further plans to roll out in additional territories.