Fashion brand, Verona Collection has announced their UK launch. Verona Collection caters for a market that has previously been overlooked within mainstream society.  The brand’s on-trend, affordable and modest fashion pieces for women will land on-site for UK consumers this Spring. Despite a worth of over $240 billion¹, Modest Fashion is a term not commonly recognised within the UK fashion industry. It refers to clothing that is deemed on-trend yet relatively covered and can include; hijabs and abayas as well as tops, trousers, cardigans and dresses that feature a modest cut.

Initially launched in 2015 in America, Verona Collection quickly became listed by department store Macy’s – a move that enabled the business to scale up and extend its offerings to the millions of Muslim women living within the UK². By launching onto retail giant ASOS, one of the largest online retailers in the UK³, the brand aims to offer modest fashion pieces while delivering a strong message to the industry.

Founded by fashion photographer Lisa Vogl and fashion designer Alaa Ammuss, who struggled to find modest fashion at an affordable price, Verona Collection began with a small investment of just $7000. A few months after launch, the founders partnered with British entrepreneur and philanthropist Hassan Mawji to grow the collection and leverage his networks to scale the business. Hassan leveraged the ASOS listing as part of an ambitious business plan.

Verona Collection is now available at www.asos.com. Prices start from £10-£60.

www.verona-collection.com
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