Vans, the original action sports brand and advocate for creative expression, has announced the launch of their brand new flagship store on London’s Oxford Street. The 4,714 square foot store will be Vans’ biggest in Europe, stocking a wide selection of footwear, apparel and accessories. The store located at 214 Oxford Street officially opens on November, 21, coinciding with global brand initiative, Vans Checkerboard Day. Vans Oxford Street location will expand beyond a traditional retail space and will play host to a Customs Lab, where consumers will be able to creatively express themselves by customizing their purchases. Vans’ in-store artists will be on hand to assist in the process, offering a wide range of artistic tools that can be used to customize any of the store’s products on sale. Alongside men’s, women’s and kids apparel and footwear, the space will also be the go-to destination for Vans pro-skate and surf ranges. The Vans Oxford Street store launch is part of a wider UK retail transformation, which has seen Vans refit existing stores, including Vans Carnaby Street and open a first of its kind boutique store in Covent Garden last month. The store’s official opening on November 21st also falls on Vans Checkerboard Day. This annual event champions and inspires creative expression globally and provides fans the opportunity to participate in creative activations and give back to organizations that support creative expression. A $1 million-dollar donation to Imagination.org through global sales will kick off this inaugural celebration. Vans Oxford Street can be found at 214 Oxford Street, London, W1D 1LA.

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