Vans, the original action sports and one of the largest youth culture brands in the world, today launches its customer loyalty program, Vans Family in the UK. Renowned for its commitment to creative expression, Vans empowers brand loyalists and newcomers with its first customer loyalty initiative that delivers unique, “Off The Wall” experiences and features customised to each consumer’s interests.

Vans Family is an interactive and intuitive loyalty program designed to recognise, reward and celebrate Vans fans for who they are and what they like to do. Since launching in the US in February 2018 the platform has gained over 8 million members, enabling each exclusive access to a whole host of special content.

As a part of the Family, members will get insider information, access to member-only contests and experiences, and sneak previews of upcoming product releases. Members will also get points for shopping and for engaging with the brand. As an added bonus, Family members will also have access to exclusive patterns to customise footwear and accessories in the Vans Customs platform.

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