Vegan-friendly and cruelty-free skincare brand, Urban Veda, has announced the appointment of Fluorescent PR to handle all PR and press. Urban Veda is based on the holistic principles of Ayurveda, India’s holistic health & wellbeing system, this environmentally conscious, personal care brand offer luxurious, affordable, natural products formulated using ingredients that soothe, calm or revitalise. Firmly believing that the most powerful and effective ingredients for your skin come from nature, Urban Veda use a bespoke selection of natural ingredients designed to suit different skin types, which in the principles of Ayurveda are associated with ‘doshas’. This is the Ayurvedic term to describe the physical and emotional tendencies within the mind and body. The collection features the Purifying range (Kapha Dosha) for oil prone skin, the Radiance range (Vata Dosha) for complexions that are dull or suffering from pigmentation, the Soothing range (Pitta Dosha) for sensitive skin and then the Reviving range (Tri-Doshic) for dry & mature complexions. Urban Veda is available from selected Waitrose & Sainsbury’s stores.

www.urbanveda.com