Up&Go appoints integrated team for UK launch

Australian breakfast drink Up&Go has appointed DeVries SLAM (public relations), The Red Brick Road (advertising and experiential), The Village Communications (media planning) and B&B Studio (design) to deliver a through-the-line campaign for its UK launch. Up&Go is a smooth breakfast in a convenient drink, containing all the protein, calcium and fibre of a bowl of cereal and milk, available in three flavours: chocolate, vanilla and strawberry. The launch will culminate in April with a mass experiential activation and an integrated national advertising campaign, both led by TRBR. The Village Communications had been working alongside TRBR to develop a national campaign to engage UK millenials via outdoor, online video and social media. B&B has created the identity and packaging design for Up&Go capturing the positivity, energy and dynamism of the brand and reinforcing the on-the-go usage occasion.