British contemporary womenswear brand UNDERAGE has appointed MAY Concepts to deal with its press and public relations. UNDERAGE is a womenswear brand with Asian roots, that plays on irony and romanticism born from the merging of both cultures. Drawing inspiration from current pop culture and childhood nostalgia, UNDERAGE exudes a light-hearted yet rebellious nature, subtly nodding to the typically traditional feminine silhouettes and colour palettes. Along with its strong graphical underpinning and the use of typography and illustrated motifs, the brand celebrates the unconventionally fearless woman.

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