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Triumph Motorcycles to launch brand new lifestyle range at Selvedge Run
Triumph Motorcycles, the Original British Motorcycle Company, today announces it is to launch a brand new lifestyle apparel range at Selvedge Run, Berlin. The full collection will be sold exclusively through independent distribution channels across the UK, Europe and the US. The marked shift coincides with the upcoming launch of the brand’s UK eCommerce website in early 2020.
Paying homage to the bold and original designs of its motorcycles, Triumph Motorcycles has created its lifestyle apparel collection to mirror this. Designed to be worn by men with authentic, functional style, the collection features moto-influenced detailing and comprises of jackets, denim, shirts, t-shirts, sweats, hoodies and caps. Triumph Motorcycles dealerships will continue to sell core merchandise and rider-specific protective wear aligned with the motorcycles.
