Fashion and lifestyle PR agency TRACE Publicity has announced the launch of its new Beauty and Wellness Division. The new division complements the agency’s portfolio of existing luxury fashion and lifestyle brands. Minal Bhanshali, previously at MSLGROUP, LVMH, JO LOVES and Unilever’s global Communications agency salt, has been brought in to head up the new division. In this new role Minal will be overseeing communications strategy and activation across all client accounts. Further team additions and client announcements to follow in due course.

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