January 2014 sees Topman partnering with Google+ during London Collections: Men to showcase the Topman Design autumn / winter 2014 collection. Launching on January 6 at 11.30am is an exclusive Google+ Shoppable Hangout where viewers can follow the front row with Topman, along with behind the scenes footage of the menswear fashion show. This will be fronted by co-hosts Darren Kennedy (TV Fashion expert and fashion writer) and Becca Dudley (MTV UK Presenter). Alongside Darren and Becca will be YouTube Stars Jim Chapman and Marcus Butler plus other Topman ambassadors. On the Shoppable Hangout consumers will be able to watch as the hosts take them behind the scenes of a catwalk show, interview celebrities and models, and include a live stream of the Topman Design Show. Throughout the Shoppable Hangout viewers will be able to shop the looks of the hosts direct from it. Additionally, Topman will be placing wearable Autographer cameras on all the hosts including exclusive ambassadors from the BFC, Topman Personal Shoppers, Street Style Photographer Jonathan Pryce and their fashion show PR and production teams to capture all their LC:M activity during the day. The camera’s exclusive footage will then be uploaded to Topman Generation for consumers to view and enter a daily competition to win one of the cameras each day during London Collections: Men.

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