Liverpool ONE has announced that cult cosmetics brand, Too Faced, has officially opened its North West flagship store on Paradise Street. The new 1,000 sq ft Too Faced store joins a host of international beauty meccas at the destination including Morphe, Molton Brown and one-stop cosmetics hub Beauty Bazaar, Harvey Nichols.

Established in 1998 by Jerrod Blandino and Jeremy Johnson, Too Faced has been a pioneering force in the make-up industry for over 20 years with its distinctive, world-first products. The new regional flagship will house the brand’s full range of cosmetics, including Better Than Sex Mascara#1-selling prestige mascara in America, and will be fitted out with signature playful, Instagram-friend décor.

www.toofaced.com
@TooFaced