TONI&GUY and label.m Professional Hair have announced that they will be working closely with the award-winning Zhi Chen of the i-am-chen knitwear label. However, unlike previous tie-ups, Chen’s carefully crafted pieces will appear in TONI&GUY’s upcoming advertising campaign, as well on the runway of its biggest industry event, which will be attended by more than three-thousand attendees and for a special, in-salon label.m client offer.

As part of the partnership, an exclusive, ‘golf-style’ sized umbrella – featuring an eclectic graphic print on the underside of the umbrella taken directly from the AW 18 collection, showcases Chen’s playful attitude with a clash of bold orange, blue and patterned panels. The upper surface is matte black coated material, embellished with silver label.m and i-am-chen logos – combining TONI&GUY and label.m’s fashion-forward ethos with Chen’s functional philosophy.

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