Time Inc. (UK) has announced its acquisition of UK Cycling Events (UKCE), the UK-based provider of premium cycling events. Time Inc. UK’s cycling portfolio is already home to brands that include Cycle Sport, Cycling Active, Cycling Fitness, Mountain Bike Rider and the UK’s biggest-selling cycling magazine, Cycling Weekly, and their accompanying websites. The development and expansion into experiential offerings is a natural step for the portfolio and supports Time Inc. UK’s overall audience development strategy in this market. Martin Barden, founder and owner, UK Cycling Events, says: “I am very excited about working with Time Inc. UK on the sale of UK Cycling Events and about my continued involvement in the development of the company. Martin will continue to work with UKCE over the next two years.

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