Fitness and activewear brand Tikiboo, has appointed specialist sports and fitness communications agency Promote PR, to raise brand profile and drive consumer awareness. Promote’s remit of support will encompass media relations, influencer engagement and content creation for both new product launches and the brand’s core range.

The British born brand was created in 2014 by Faye and Daniel Jobbins. Tikiboo was born out of Faye’s frustration at never being able to find fashionable, fun and exciting gym wear that reflected her energy and passion for working out. Using her fitness instructor background and her husband’s creative expertise, Tikiboo quickly developed a legion of dedicated fans who love the brand’s unrivalled patterns and colourful designs.

www.tikiboo.co.uk
@TikibooFitness