Brandnation has been appointed to handle UK PR activity for Pearl Technology brand, TheraPearl. The agency’s remit includes handling the UK consumer launch, expert activation in addition to trade and consumer PR across all consumer media. TheraPearl was founded in Maryland in 2008, as the next generation home healing product for pain relief. Based on the frozen pea concept, TheraPearl’s Pearl Technology is reusable, non-toxic and conforms easily to the injured area without leaking or dripping and may also be heated. Suitable for general consumers, including pro-athletes and physiotherapists, TheraPearl is set launch in Boots this month.

www.therapearl.com
@TheraPearl