Fashion, beauty and lifestyle PR agency NYPR has been appointed to handle all media relations, celebrity liaison, social media and press office activity for the launch of The Selfy Stick. This new gadget and fashion accessory is made up of an extendable rod, connected to a cradle that secures your phone in various positions to give you a different perspective on your photos. Packaged in a branded, transparent box – is the stick itself and a Bluetooth Button, which is simply linked to your camera phone through the appropriate settings, enabling you to take a picture or video when the phone is out of reach. Priced at £14.99, The Selfy Stick is available online at TheSelfyStick.com, Prettylittlething.com, Boohoo.com and in Selfridges stores in London, Birmingham and Trafford Centre, Manchester. The agency’s remit includes managing the launch of its full national press office, celebrity engagement, raising awareness of the brand and website via mainstream lifestyle and national media.

www.theselfystick.com
@SelfyStick