Hong Kong-based fashion trade show The HUB has announced a strategic partnership with the China Fashion Forum (CFF). The fashion forum will be hosted on August 27-28 2014 at The HUB. This is the first time CFF, an organisation with close ties to all central and regional level government fashion and textile associations in China will host an event outside of Mainland China. The conference will focus on bilateral communication, helping Chinese fashion labels understand the importance of aesthetics, commerce and culture in developing successful businesses.

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