The House of Givenchy has announced the opening of its first store in the UK. Located at 165 New Bond Street in the heart of Mayfair, London’s historic district for luxury shopping, this freshly renovated space illustrates Givenchy’s multi-faceted concept and sophisticated brand vision. Ideally situated, the new Givenchy store occupies two 18th-century landmark buildings — the current façade dates to 1864 —, as well as the adjacent grand Victorian building at 23 Albemarle Street, whose brick, terracotta and arabesque design dates to the late 19th century.
Expanding on the rich history and architecture of the Mayfair neighborhood, the store’s interior is a promenade through Givenchy’s heritage, cleverly merged with the brand’s of-the-moment sensibility. Original features, such as a rare example of a bow window, a period fireplace, and curved windows have been reinstated and enhanced with subtle lighting to underscore their specialness. Discreet pastel colors typical of 18th-century bourgeois interiors on walls, ceilings and floors are enhanced by traditional gypsum decorative elements, while a clever juxtaposition of mirrors denotes the interplay of past and present inherent in Givenchy’s DNA.

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