The Exhibitionist Hotel has appointed Alexander PR for the hotel’s strategic partnerships PR brief. The agency will lead a 12 month campaign focusing on strategic partnerships in art, film fashion and music as well as premium brands that fit with the hotel’s 5 star luxury boutique art positioning. Alexander PR will amplify the partnerships with events and experiential, influencer and celebrity engagement and with integrated media relations to support the activity. Alexander PR will be targeting national press and long lead lifestyle, luxury media titles in the UK and internationally on and off line. The Exhibitionist Hotel is a five star hotel launched in London in January 2015 and is positioned as an art hotel, with eight galleries offering a blank canvas for up and coming and established artists to showcase their work. Alexander PR has been briefed to build on the hotel’s lifestyle credentials while communicating its art positioning to key influencers, celebrities and potential strategic partners.

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