The Estée Lauder Companies to acquire GLAMGLOW
The Estée Lauder Companies has announced that it has signed an agreement to acquire GLAMGLOW, the Hollywood skin care brand focused on fast-acting treatment masks designed to deliver camera-ready results. Terms of the deal were not disclosed. The acquisition is expected to close in January 2015. Founded in 2010 by Glenn and Shannon Dellimore, GLAMGLOW is a Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering an exclusive collection of high-end treatment masks that help give skin a spotlight-ready glow. Originally known as “Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, GLAMGLOW now has a robust presence in global speciality-multi channels, including Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting in January 2015, Nordstrom. The current GLAMGLOW line includes five mud-based facial skin mask products, formulated with a patented TEAOXI leaf-steeping technology, to effectively brighten, hydrate, refine or clear the skin. Each mask is specifically designed to address a specific skin care concern: the original GLAMGLOW product, YOUTHMUD, exfoliates for anti-aging effects, while SUPERMUD is a clearing treatment formulated for problem skin. THIRSTYMUD hydrates and POWERMUD deep cleanses, while BRIGHTMUD eye treatment visibly plumps and brightens the under eye area. In January 2015, GLAMGLOW will launch a new range of ‘mud to foam’ daily cleansers. Additionally, GLAMGLOW offers various limited edition products and gift sets.
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