Nuala Ginty has been appointed to represent The Dandy Lab, a new men’s fashion concept store launching on August 14. The Dandy Lab, a new lifestyle concept store enhanced by technology launches in Spitalfields, London this summer championing British Craftsmanship and personalised shopping. The men’s emporium marks a UK first in British retailing by fusing fashion, lifestyle and technology to create a one-off retail destination. The physical store will feature smart mannequins, shoppable mirrors, a virtual showroom, an interactive styling wall and a café with wireless charging points – all designed to allow men to discover, learn, shop and share. Customers will be able to access ‘stories’ behind a selection of contemporary and exclusive British brands including Smyth & Gibson, Alfie Douglas and London Terrariums through a number of display screens across the two floors. The store will be piloting for seven months with the view to opening a permanent store early next year.

www.thedandylab.com
@TheDandyLab
@NualaGintyPR