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The British Fashion Council to showcase brands in Shanghai
The British Fashion Council has announced that it will showcase British brands during Shanghai Fashion Week March 2019 and to host a series of events with key industry partners to celebrate British design talent in market. The project is part of the British Fashion Council’s China Partnerships Strategy, launched last September in Shanghai with Ambassadorial President David Beckham, which aims to solidify the organisation’s commitment to making access to the Chinese market easier for British designer businesses by supporting talent through networking, content and access partnerships and business support. Roksanda and Peter Pilotto will have a showroom within Chinese fashion trade show Ontimeshow from Thursday 28th to Sunday 31st March. The trip will support the brands’ business development in-market and the designers will have the opportunity to meet not only with key retailers from China and the wider Asian region but also media, stylists, key opinion leaders, creative industry influencers and high-net worth individuals. The British Fashion Council’s aim is also to leverage presence and opportunities within the Chinese market more broadly in order to ensure the longevity of the organisation’s work for the British fashion industry within the region.
