Technogym appoints PURPLE
Technogym has appointed PURPLE to handle UK and USA press and VIP pelations. Founded by owner and President Nerio Alessandri in 1983, Technogym has transformed the concept of fitness by presenting the most innovative solutions for home wellness. Suitable for everyone from beginners to professional athletes, Technogym combines the most advanced fitness equipment with cutting-edge technology and unrivaled design. Bike Personal is the latest product form Technogym’s Personal line, a collection of iconic products for Home Wellness that combine innovation, technology and design. Personal Line’s stylish design, inspired by science and nature, is the result of the collaboration between Technogym, with its three-decades of research experience in developing fitness and wellness products, and world-renowned furniture designer and architect Antonio Citterio.