Swimwear brand Arabella London has announced its launch. Founded by Arabella MacRitchie, the first capsule collection, AM by Arabella uncovers core swimwear staples designed to function beyond the beach and with a focus on perfecting the bottom line. Every piece in the collection is crafted to have a transitional and tran-seasonal appeal, with a focus on the ‘underwear as outerwear’ trend. Sculptured briefs define the waist, whilst the signature convex curve on the briefs sit on the most flattering point on the body. Contoured bra’s have been uniquely crafted to provide both support and style whilst retaining elegance and structure. Arabella London launches exclusively online this November 2016 and is available globally.

www.arabellalondon.co.uk
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