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Swedish Hasbeens opens UK flagship
Swedish Hasbeens has returned to the UK to open a permanent flagship store. Following a series of successful pop-up spaces in East London, Swedish Hasbeens has launched in the heart of central London at 61 Neal Street. The Neal Street store will be fitted with Swedish Hasbeens’ interior design concept, visible across their Stockholm retail spaces. The concept highlights Swedish design and natural materials and was developed by Christian Halleröd, a hailed Sweden’s interior designer, who has developed store concepts for other iconic Swedish brands including ACNE and Byredo.