Swatch celebrates 30th anniversary with SWATCH_Faces

 

Swatch turns 30 in 2013 and celebrates in Venice with SWATCH_Faces, a multifaceted presence that underscores the Swiss watchmaker’s continuing commitment to contemporary art and artists around the world. Painters, sculptors, video artists, filmmakers, musicians, photographers, designers and conceptual artists have worked with the Swiss brand to create “art for the wrist”. Among the more well-known cooperative efforts are Swatch watches designed by Kiki Picasso, Keith Haring, Sam Francis, Arnaldo Pomodoro, Alfred Hofkunst, Nam June Paik, Akira Kurosawa, Pedro Almodóvar, Spike Lee, David LaChapelle, Norma Jeane, Moby and Birdhead, to name only a few. Casado, an artist in residence at The Swatch Art Peace Hotel in Shanghai in 2012, has created “OFF”. The colourful image that features from the dial across the strap results from the artist’s controlled fusion of advanced technologies and traditional means of artistic expression. GOTO DESIGN has created two watches for Swatch, “BLUE WILD FACE” and “WILD FACE”. Framing a funky, bold, colourful and fantasy-born "monster" with a sober black strap, the design explores the split personality (Dr Jekyll / Mr Hyde) in the no-man’s land where genius and madness meet. In addition Swatch has partnered with la Biennale di Venezia, the contemporary art exhibition which takes place in Venice from June 1st to November 24th, 2013. 

 

www.swatch.com