Swarovski has announced a video series with brand ambassador, Karlie Kloss. The campaign re-imagines legendary movie scenes, such as Gentlemen Prefer Blondes and Breakfast at Tiffany’s, with a modern take. The Swarovski story is one of continuous reinterpretation and this series of iconic cinematic moments marks its latest effort to highlight the distinctiveness of the brand through digital channels. In the first two episodes of this series, Kloss wears jewellery and accessory pieces from the current Swarovski collection which blend seamlessly with statement and archive designs. These digital videos are first in a series that celebrates Swarovski’s modern take on heritage, and showcases the craftsmanship and touch of glamour for which the company is renowned.

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