Superdry has announced the opening of its Premium Lounge during London Fashion Week. The lounge draws together targeted collaborations with designers and limited edition lines that celebrate heritage and design, including Timothy Everest, Cheaney, Copper Label, Selvedge Denim and Luxe Leathers. The listed Art Deco basement lounge in the flagship London Regent Street store will house the Premium collection, offer personal shopping, monogramming, tailoring and refreshment services.

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