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Superdrug unveils London pop-up with influencer The Plastic Boy
Superdrug has announced the launch of their London pop-up with The Plastic Boy. Gary Thompson is a beauty influencer , also known as The Plastic Boy. The pop-up has been created in response to the boom in male grooming and gender-neutral ranges in the beauty industry. As part of the Superdrug Beauty Without Bias campaign the brand has opened the make-up only pop up shop in Box Park, Shoreditch, London, to celebrate its exclusive make-up ranges and how they have embraced diversity and exclusivity. The shop will remain open until 10 September. The pop-up shop will showcase edits chosen by social media influencers of the Beauty Without Bias campaign. The Plastic Boy, Gary Thomson, Emily Davison, Naomi Oni and Charlie Craggs. Each of the influencers have their top 10 edit which will feature in the shop.
