Canadian ready to wear label SMYTHE has appointed Imagination PR to handle its UK press and publicity. Created in 2004 by co-designers Andrea Lenczner and Christie Smythe, the brand has become a cult celebrity favourite for its contemporary, flawlessly tailored blazers and everyday wardrobe essentials. SMYTHE’s aesthetic is described by the co-designers as ‘modern and emotional’, producing iconic silhouettes which are novel yet versatile. SMYTHE will launch key pieces from their Pre-Fall Collection in Harvey Nichols this June.

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