Skincare brand MyChelle appoints UK PR
Brandnation has been appointed to handle the UK PR activity for MyChelle Dermaceuticals, a US-based facial skin care brand. The agency’s remit includes trade and consumer media relations along with product placement as well as launches and retail support events such as live window Visia Skin Scans that launched this month in Kensington Wholefoods. MyChelle was founded in Colorado in 2002 and specialises in nontoxic skin care products, made using only the most potent natural dermaceutical-grade and bioactive ingredients from around the world. MyChelle products are designed to treat all skin types and a range of skin conditions including blemishes, hyperpigmentation, photo ageing and inflammation. The products are formulated to give visibly quick, targeted results.