Sid, an innovative sleep brand, launched in 2018 with the aim of delivering premium fashion-forward lifestyle products, backed by science and technology, to ensure the perfect night’s sleep has announced the appointment of Naked Girl PR to handle all press and publicity. Encapsulating the key pillars of the business Sid, is an acronym for Sleep Intelligent Design, and was co-founded by memory foam specialists Darren Coffey and Phil Whittell to challenge the current market with sleep apparatus based on aesthetics, using materials sourced from around the world.

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