Luxury lifestyle brand SHOW Beauty launches and appoints Halpern

 

Halpern has been appointed to handle the launch and PR activity for SHOW Beauty. This month sees the launch of luxury lifestyle brand, SHOW Beauty. Owned and supported by Tamara Ecclestone, and conceptualised by Romelle Swire led by CEO Scott Harvey-Nicholls, SHOW Beauty introduces a hair styling collection. SHOW will launch exclusively with leading international luxury fashion destination Harvey Nichols across its entire UK portfolio. Following Harvey Nichols’ six week exclusivity SHOW will launch in Harrods and all Selfridges stores across the UK, followed by launch in America, Harvey-Nichols Dubai, Asia, Russia and South America. Additional hair care innovations are scheduled to launch in the second half of this year. SHOW’s hair collection consists of eleven styling and finishing products priced from £32 to £56, designed to provide volumising benefits via botanical formulations free of parabens and sulphates. Unique to the hair care category, SHOW’s styling products contain a fine fragrance consistent across all variants developed by fragrance brand Givaudan. The fragrance features top notes of rose water and rosewood, combined with middle notes of caramel and almond butter, grounded with base notes of vanilla, tonka bean and patchouli.