Shimmy appoints Whitehair Co 

 

Shimmy has appointed Whitehair Co to handle its PR activity. Launching in October, Shimmy is a new night-spot to launch in West London. With Hugo Heathcote and Deji Carr at the helm as Creative and Musical Directors, the duo formed part of the team behind the LoveBrunch and E.T.A. parties. Within the Shimmy ‘shop window’, different artwork by young creators from across London will be showcased monthly via Shimmy’s new artist initiative. Creatives from all fields will be encouraged to submit applications that match the Shimmy aesthetic. The chosen few will then be invited to display their work throughout the website and the venue’s platforms both within the building and on display to the public through the street window.