Footwear brand Shellys London announces global relaunch and appoints B Public Relations

 

Footwear brand Shellys London is set to relaunch globally under a new licensing, design and distribution deal with Canadian retailer the ALDO Group under its wholesale division, ALDO Product Services. B Public Relations has been appointed to handle all UK PR activity. Reviving Shellys’ distinctive heritage for a new generation, autumn 2013 will see the introduction of an all-new 50-piece fashion footwear collection including boots, creepers, flats, wedges and pumps priced between £40 and £150. UK stockists will include ASOS.com and Urban Outfitters, and the brand will be expanding internationally with retail partners including Macy’s, Nordstrom and Zalando. B Public Relations will handle all press and publicity for the UK and Ireland including VIP relations and special events.

 

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